With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a worthwhile venture for all involved.
Last weekend marked the eighth iteration of the Six Invitational, the year-end championship for Ubisoft’s popular first-person shooter game “Rainbow Six Siege.” As game developers look to adapt to changing times, the event’s record-breaking viewership (according to Ubisoft) could show that esports is the industry’s long-awaited savior after all.
The last few years have been a mixed bag for “Rainbow Six Siege.” After peaking at nearly 200,000 concurrent players in March 2021, the game’s player numbers began to decline post-COVID, according to the website Steam Charts, which tracks player counts on the popular gaming platform Steam. Some esports organizations exited the scene in late 2022 and early 2023.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply