Here’s how some esports orgs are positioning themselves to withstand esports winter

After a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not all esports organizations have been equally able to withstand the cold. 

Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.

NRG

One esports organization that managed to grow its business over the past year is NRG, whose CEO Andy Miller told Digiday that 2023 had been “pretty good” for the org in December of that year. In 2024, NRG has announced new partnerships with Samsung Galaxy and Panda Express, in addition to building on partnerships with automotive companies announced in late 2023.

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The original post is at Marketing Archives – Digiday