Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

Home > Marketing > Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci

Keeping up with all things cookie depreciation is like attempting to dance the Macarena on a tightrope strung between two hot air balloons. It’s a precarious endeavor, and just when you think you’ve nailed the moves, you’re soaring off into uncharted airspace.

Consulting experts becomes as crucial as asking a toddler for fashion advice, because in this cookie conundrum, you’re one algorithm hiccup away from a digital face plant.

Which is precisely why Digiday contacted Rob Webster, global vp of strategy at digital marketing consultancy CvE, and Mattia Fosci, CEO of privacy-focused ad tech platform Anonymised. They’ve helped make sense of Google Ads Data Manager (GADM), which is being made available in Google Ads later this year.

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The original post is at Marketing Archives – Digiday

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