A recent article in a trade publication likened the inbox to a battlefield, and that image isn’t very far off the mark. Email marketing is becoming more and more attractive to marketers as other means
of reaching prospects and customers are either disappearing or are shown to be ineffective and/or overpriced. Email marketing, on the other hand, is growing by leaps and bounds, energized by the new
emphasis on mobile devices and delivering the best ROI available.
The original post is at MediaPost | MarketingTools: CRM