Forget About B2B And B2C – Technology Enables B2P (Business To People) Marketing

As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to succeed using either of these schools of thought. We can look to some companies that are known for how well they seem to manage one or the other… but we’ll miss the opportunities technology is giving us today.

The original post is at MediaPost | MarketingTools: CRM