CES Briefing: Brands use CES stage to spotlight AI innovation

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As CES wraps up, it’s easy to see that, as predicted, AI dominated conversations on stage and throughout the showroom this year. 

On Thursday during CES, Mastercard debuted a pilot AI tool that provides personalized help with starting a small business from applying for grants, sourcing materials, naming the business and creating a marketing campaign.

Mastercard’s tool, developed in collaboration with Create Labs, was trained using a range of Mastercard content from several publishers including Blavity Media Group, Group Black, Newsweek and TelevisaUnivision to help mitigate AI bias. Mastercard wouldn’t disclose which large language models it used to create the platform.

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The original post is at Marketing Archives – Digiday

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