British Postal Service Aims Low With Retargeted Snail Mail

Royal Mail is the primary postal service for the U.K. (think USPS, but with cute British accents). It was founded — get this — in 1516 by Henry VIII, so it is not like they are newbies to the world of customer service. But that doesn’t protect them from dumb-assed ideas.

The original post is at MediaPost | Online Media Daily