Category: advertising

April 16, 2024

7 in 10 CTV users prefer streaming free, ad-supported TV
April 4, 2024

Crimtan and Fast Train Media partner to revolutionise travel advertising
March 12, 2024

Playable ads drive 20x more installs than banners
March 11, 2024

Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity
March 8, 2024

Number of CMOs responsible for sales enablement has doubled over the past year
March 6, 2024

Vevo teams up with PubMatic to expand programmatic buying across its CTV network
February 29, 2024

3 Classic Copywriting Books You Need Now More than Ever
February 22, 2024

Influencers who fail to disclose ads are ‘tarnishing industry and brands’
February 20, 2024

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
February 19, 2024

83% of publishers eye retail media investment
February 16, 2024

Advertising will not crumble as new tools are in the mix
February 13, 2024

Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative
February 1, 2024

Ad Signal partners with Perifery to reduce storage costs and carbon impact
January 29, 2024

Bot clicks and fake traffic set to cost advertisers over $71bn in 2024
January 23, 2024

Brands spent $930bn on social media advertising since 2017
January 16, 2024

More than half of content produced is never activated
January 15, 2024

Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028