Ad tech continues to balance skepticism and cautious optimism amid Google’s latest cookie delay

Home >> Marketing >> Ad tech continues to balance skepticism and cautious optimism amid Google’s latest cookie delay

It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid its browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.

No fresh opinions needed — just the same old skepticisms and recycled optimism for another go. And given this has been going ongoing for four years now, ad execs have gotten a lot better at managing expectations and hedging their bets. 

They put these skills to the test eight days after the latest delay when Google called a meeting with several senior ad tech executives to discuss the next steps.

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The original post is at Marketing Archives – Digiday

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