X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them.
It’s always been one of the cornerstones of the platform, from the infamous Oreo “dunk in the dark” Super Bowl moment to NBA player Eric Bledsoe’s “I Don’t Wanna Be Here” post. This year’s Olympic Games are set to amplify that impact even more.
Over the weekend, the Olympics racked up 17 billion impressions, 2 billion video views, and 49 million posts, according to X’s own figures. For perspective, this year’s Super Bowl — arguably X’s top annual event — brought in 10.5 billion impressions, 1.1 billion video views, and 19.2 million posts, per X.
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The original post is at Marketing Archives – Digiday
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