With the Esports World Cup in the rear-view mirror, the event’s organizers and sponsors are projecting confidence around its performance. However, some questions remain about the Esports World Cup’s ability to achieve its ambitious future goals.
It’s been just over two weeks since the Esports World Cup’s closing ceremony on August 25, and the numbers are coming in. Although viewership of the event’s different tournaments was a mixed bag, there was clear growth over viewership of Gamers8 — last year’s version of the EWC — with particular success in mobile games that are popular in Asia, such as “Mobile Legends: Bang Bang” and “Honor of Kings,” which respectively brought in peak viewership figures of 2.38 million and 481,000, excluding Chinese viewers.
“KPIs are great; numbers are fantastic,” said Esports World Cup Foundation CEO Ralf Reichert. “We’re happy.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply