Amid the flurry of hot takes and debates on Google’s cunning plan to shift the burden of third-party cookie removal onto users, one pressing question remains: How will users get a say? Criteo, Google’s ad tech confidant, might just have the answer — or at least as good an answer as anyone outside the Chrome team can muster right now.
Essentially, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked.
That’s how Todd Parsons, Criteo’s chief product officer, put it on the ad tech vendor’s earnings call yesterday (Aug. 1).
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