Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

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In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.

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The original post is at Marketing Archives – Digiday

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