How to optimise your marketing strategy with data-driven insights 

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To optimise your marketing strategy with data-driven insights, it’s crucial to follow a structured approach. This guide outlines the key steps, illustrated by Kellanova, a global food manufacturing company. Step 1: Establish a Robust Data InfrastructureStart by setting up a system to collect, store, and manage all business data, enabling informed decisions. Conduct a thorough… Read more »

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