It’s been a little over a week since the latest twist in Google’s seemingly never ending plan for third-party cookies in Chrome. Since then, execs there have been in full-on damage control mode, trying to soothe everyone’s nerves, both publicly and behind the scenes.
The reason for all this fuss is that ad execs are still fuming over that surprise twist.
After years of expecting Google to ditch third-party cookies in Chrome, advertisers found out it wouldn’t be that simple. Instead, Chrome users get to decide if they want to be tracked by those cookies. It was a harsh reminder that they have to dance to Google’s tune.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply