When God-is Rivera left her post as global director of culture and community at Twitter (now X) back in 2022, she felt hopeful. She’d spent four years forging real-world relationships between creators from underrepresented communities on Twitter and those in media and advertising, and was ready to pass the effort to her successors. At the time, business mogul Elon Musk’s takeover of the platform was locked up in the courts, and the acquisition seemed unlikely.
But then the deal went through and Musk’s reign began.
“And 10 days after I left, he chose to buy it and I didn’t expect that. That was when the hammer came down,” Rivera said. “It just felt like the ground was pulled from under us.”
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