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The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.
No, it hasn’t jumped the shark — rosé will still flow freely. But it’s now ground zero for major industry moves. Case in point: last year’s festival was the backdrop for attempts to rescue the beleaguered ad tech firm MediaMath, though a crucial deal ultimately fell through.
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The original post is at Marketing Archives – Digiday
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