There are many puzzling aspects to Oracle’s choice to wind down its ads business, but the scramble by competitors to fill the gap isn’t one of them.
The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions.
Advertisers, publishers and ad tech vendors had to find alternatives fast as a result, sparking a swift (albeit reluctant) response from plenty of companies.
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The original post is at Marketing Archives – Digiday
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