67% of consumers will have ‘marketing fatigue’ by November 2024

67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions. At the same time, the Report on Consumer Shopping Intentions for Holiday 2024,… Read more »

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