Elon Musk’s social media platform X is once again chasing ad dollars around video content — this time armed with some official (though still unverified) stats.
According to internal data from the platform shared with marketers, video views have grown 40% year over year in 2024, surpassing 8.3 billion total views. That’s a slight bump from the 8 billion daily views reported by Digiday in May.
Fueling this growth is X’s foray into original content like “The Offseason,” a series spotlighting the National Women’s Soccer League. Per X, the series racked up 2.5 million views within its first 24 hours on the platform.
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The original post is at Marketing Archives – Digiday
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