X is set to expand its NFL content partnership with new portal

The long-standing partnership between X and the NFL is about to expand once again.

By the end of the year, the professional football league will have an even bigger presence on the social network with the launch of the “NFL Portal,” according to an executive with knowledge of the plan.

Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday (Oct. 24) with both current and prospective clients, said the exec.

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