Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making.
How else do you explain 80 marketers showing up at X’s New York HQ yesterday (Sept. 17) for another client council session? It’s essentially X’s version of an upfront — where advertisers come to kick the tires and decide if the platform is still worth their ad dollars, despite the drama that makes it a risky bet.
“I think there is an overall curiosity among advertisers in general, regardless of whether they’re spending or not, to see what X is doing and what developments are happening there,” said Jasmine Enberg, vp and principal analyst of social media and the creator economy at eMarketer. X declined to comment.
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