X claims to advertisers that it has a reach of 570 million monthly active users

X boasts more monthly active users than Pinterest and Reddit — according to, of course, X.

The social network reached more than 570 million monetizable monthly active users (MAUs) in the second quarter of 2024, according to a recent newsletter X sent to advertisers, that Digiday has seen. This has increased from 550 million in May. X also told advertisers that it now has more than 251 million monetizable daily active users (DAUs).

The origin of this growth is still shrouded in mystery, but one thing’s certain: Brazil won’t be contributing any time soon. Earlier this month, the country has blocked access to the platform over worries about disinformation, national security, and cultural values.

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The original post is at Marketing Archives – Digiday