Retail media networks have been getting a lot of attention lately, touting first-party data to marketers desperate to get as much personal data as they can to better target shoppers. All the hype, however, caught the attention of the Federal Trade Commission last month, which announced that it was looking into how that customer data is being used to determine retail prices.
It’s a practice called surveillance pricing, at least that’s what the FTC is labeling it.
So what is it and how does it tie into the retail media boom?
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The original post is at Marketing Archives – Digiday
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