As Roblox expands its advertising business, WPP has become the latest major industry player to announce a partnership with the metaverse platform.
WPP and its media buying arm GroupM today have officially been inducted into the Roblox Partner Program. The giant agency holding company is the first new member to join the program following the announcement of its expansion at Roblox Developers Conference last month. It’s the second agency holding company to join the Roblox Partner Program, following Dentsu, which was one of the initial seven partners when the program kicked off last year.
“Some partnerships are built on what you hope to do together,” said Roblox vp of global brand partnerships and advertising Stephanie Latham. “Our partnership is building off the existing success that WPP and GroupM are already having with dozens of their clients on our platform, and it will also help us at Roblox push the boundaries of what’s possible in the immersive media space.”
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