Since the advent of generative AI roughly two years ago, one concern has persisted among marketers contemplating the advantages of the tech — bias.
Agencies such as DDB, Monks and Huge, as well as generative AI marketing platform Pencil, hope to bolster their clients’ confidence through a mix of human corrections and technical fixes. The latter has this week unveiled a spread of new solutions its executives hope will quell client worries and provide a welded fix, if not a solution, for the issue.
Pencil, owned by marketing services group Brandtech, has added a “Bias Breaker” feature to its AI tool suite, begun offering advisory services to help clients write bespoke AI ethics and legal policies, and incorporated anti-bias units into its training scheme for clients.
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The original post is at Marketing Archives – Digiday
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