If there was any doubt left, Amazon’s latest pitch to U.K. advertisers clears it up: Video is where the company is steering ad dollars, and that’s not shifting anytime soon.
The message came through loud and clear at its upfront presentation tonight (Oct. 2), where Amazon put Prime Video’s reach front and center.
For the first time, Amazon claimed that advertisers can now reach an audience of over 19 million customers on its ad-supported tier — equivalent to more than a third of U.K. adults.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply