As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform.
Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings.
“Our aim is to connect with Gen Z, where creativity thrives,” said Warner Bros. evp of digital marketing Cameron Curtis. “Roblox isn’t just a game; it’s a dynamic community. By introducing ‘Beetlejuice’ in this innovative way, we’re captivating a new audience and driving excitement for the theater experience.”
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The original post is at Marketing Archives – Digiday
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