At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.”
Longtime ad industry observers are likely familiar with the much-vaunted “year of mobile.” From 2012 onward, marketers trumpeted mobile advertising as the next great shift in the industry landscape — even as the “year of mobile” itself kept getting pushed back. At the end of the day, there was never a definitive year of mobile, it was more years — a steady, gradual shift toward mobile advertising becoming a standard part of just about every brand’s marketing budget.
These days, marketers are bringing the same energy to gaming advertising, for better or worse.
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The original post is at Marketing Archives – Digiday
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