As some brands face pressure from conservative activists to curb their diversity and equity efforts, Riot Games is openly approaching its partnership with the nonprofit organization DonorsChoose as a social impact and DEI initiative.
Today, Sept. 4, Riot and DonorsChoose — which helps public school teachers solicit and collect donations for classroom materials — announced a one-year renewal of their official partnership, which kicked off last year. Riot has guaranteed that it will match up to $200,000 in donations to the platform, with a focus on allowing teachers to step up their gaming and esports projects in the 2024-2025 school year.
The renewed partnership between Riot Games and DonorsChoose will run for the coming school year, with Riot guaranteeing a match of up to $3,000 for every individual participating teacher. Although DonorsChoose is not inherently a diversity- and equity-focused platform, Riot views its partnership with the nonprofit as a DEI initiative due to its focus on expanding access to gaming and esports within lower-income classrooms that might not otherwise have dedicated gaming equipment.
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The original post is at Marketing Archives – Digiday
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