As Roblox evolves from a gaming hub to a full-service digital platform, the company’s leaders have made it clear that every step of this transformation is a calculated move. The eventual goal: to make Roblox a destination for all aspects of virtual life — and to turn a profit in the process.
The past month has seen a series of historic firsts for Roblox users, from the late April announcement of an e-commerce pilot test in collaboration with Walmart, to the May 1 rollout of video ads on the platform.
The platform is still growing: during its Q1 2024 earnings call last week, the company reported that its daily active user count had increased 17 percent year-over-year to nearly 78 million, with a 15 percent rise in user hours engaged during the same period. However, Roblox remains as yet unprofitable, posting a net loss of roughly $270 million for the quarter, on top of a roughly $1.2 billion loss in 2023.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply