Monday’s news of the proposed plans to combine Omnicom and IPG has already revealed what will surely be the biggest advertising story heading into 2025 — although surprises do seem to happen often in this industry. While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be if all goes according to plan. Let’s dig in.
Winners
Omnicom and Omnicom leadership
Eleven years ago, when the Publicis/Omnicom deal fell apart, one of the reasons it did was confusion about who would lead the combined entity. It’s already clear that Omnicom leadership will be in charge should its acquisition of IPG go through and that the name of the combined holding company will be Omnicom — another signal of who is in charge. That’s a win for Omnicom CEO John Wren, according to analysts and agency executives, who said that if the deal goes through it will help cement Wren’s legacy.
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The original post is at Marketing Archives – Digiday
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