Publishers might finally be able to catch a break if TikTok’s got anything to do with it. The entertainment app could become a much-needed source of money for them — well eventually.
While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.
Amid TikTok’s uncertain future in the U.S., the company’s most recent restructure round reportedly saw changes that directly impact creators and publishers. For the latter, part of those changes include a new team called “publisher monetization operations”, which is supposedly headed up by Harish Sarma, according to The Information. Though his LinkedIn profile still states that he is the global head of sports and gaming at the platform, and TikTok did not comment directly on this story.
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