A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step?
First up, the jury’s still out on what consequences Google could face. These could range from forcing Google to overhaul its business practices to possibly breaking up the company entirely. Not surprisingly, Google plans to appeal, which means any real fallout might be months or even years away.
In the meantime, expect a deluge of speculation about what could happen if the appeal falls flat. The potential shake-up could rattle not just Google but the entire ad media industry. Curious about what might come next? Keep reading for a rundown of the possible twists ahead.
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The original post is at Marketing Archives – Digiday
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