Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen.
Unified CTV measurement? Influencers with integrity? Ad tech that’s not a black hole for your budget? Dream on.
Instead of joining the prediction parade, let’s talk about the things we know won’t materialize in 2025 — because some traditions are just too persistent to break.
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The original post is at Marketing Archives – Digiday
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