A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory.
If this rising unease had a name, it would be “TTD’s Dominance Distress Trauma (DDT)” — a growing fear that the ad tech powerhouse’s influence is pushing the industry into dangerous waters.
And bit by bit, the evidence of this anxiety is beginning to pile up, as recently reported by Adexchanger.
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The original post is at Marketing Archives – Digiday
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