For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isn’t broken — especially when the ride-hailing app turned ads business already humming along.
So much so that the business hit a 1 billion annual net revenue run rate earlier this summer.. That’s double its 2022 run rate of $500 million. An impressive milestone for an ad business that’s just two years old.
And the way things are going, more milestones are bound to fall in 2025.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply