Uber Ads is having a good run. For a two-year-old venture, Uber’s ad business is expected to reach its $1 billion revenue goal this year, based on its run rate, according to the company’s Q2 earnings report released earlier this week.
Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon. Uber is positioning itself as insulated from Google’s cookie fallout, keeping its value proposition around its first-party data, location-based consumer insights and global scale front and center.
“Whatever Google’s decision is, that’s their business,” Paul Wright, head of international at Uber Advertising told Digiday. “First-party data that retail media networks have been producing actually is much more powerful [than third-party cookies] in terms of performance.”
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The original post is at Marketing Archives – Digiday
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