The generative AI hype has seemingly infiltrated everything, including influencer marketing. In response, influencers and content creators are taking a closer look at their contracts with brands, and are ultimately looking to future-proof their intellectual property and content usage rights.
“My voice is everywhere, and it does create a little bit of a sense of paranoia,” said Joy Ofodu, a full-time creator and voice actor. In light of the AI boom, Ofodu has started including an AI-related rider for speaking engagements, asking clients not to train, adapt or modify her voice on any kind of AI system.
“I am really bullish about sending out the rider, and just asking that my clients consider it. And luckily enough, most of them do,” she said.
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The original post is at Marketing Archives – Digiday
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