The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally available cooking and recipe app, Feast.
“We’re in a transition of our revenue model,” said Liz Wynn, chief supporter officer at Guardian News and Media. “We’re becoming increasingly direct reader-funded. And the Feast app is another element that’s helping to accelerate our reader revenue strategy.”
Feast, which is curated by the publisher’s food editorial team that’s headed up by Tim Lusher (head of food), was initially released as a beta test in January, followed by iOS and Android versions which launched in April and June, respectively. Now it’s available worldwide.
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