The curation conundrum: separating fact from fiction in ad tech’s latest obsession

Home > Marketing > The curation conundrum: separating fact from fiction in ad tech’s latest obsession

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. 

But don’t worry about separating the wheat from the chaff. Digiday’s cut through the noise, debunked the myths and laid out the facts straight to you. 

Myth: Curation is new.

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The original post is at Marketing Archives – Digiday

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