Everyone’s mad at independent ad tech’s heavyweight, The Trade Desk. But let’s be honest, it’s par for the course. When you’re a giant in the industry, ruffling feathers left and right is just another day at the office.
That’s why the latest uproar over The Trade Desk’s list of the top 100 sites it buys from wasn’t surprising. If anything, it blurted out the obvious: The Trade Desk is so big it makes everyone else squirm.
Anything it does is going to attract a lot of scrutiny. Granted, some of this heat is due to the ad tech vendor’s own moves, but a lot of it is just part and parcel of being the biggest fish in the pond.
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The original post is at Marketing Archives – Digiday
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