Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium. Leaders in the space believe more cross-collaboration between in-game ad companies could help rectify the industry’s issues.
Gaming — and in-game advertising — exploded in 2021 as COVID-locked consumers spent much more of their time and money inside virtual worlds. With the pandemic coming to an end, the gaming market has returned to earth, and the in-game advertising space has contracted as well.
These days, following tumultuous events such as the acquisition of Bidstack and Admix’s pivot into Web3, there are fewer active in-game firms in 2024 than in 2022 or 2023. Some of the remaining competitors in the space are Anzu, Frameplay, Gadsme, Adverty and AdInMo.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply