President Donald Trump’s trade tariffs were supposed to take effect today (February 4), forcing marketers to once again rethink their budgets. But at the last minute, most of them were put on hold — a reminder that in this environment, nothing is certain until it actually happens.
For weeks, businesses had been bracing for higher costs on imports from Canada, Mexico and China, with marketers weighing the ripple effects on pricing, demand and strategy. Now, instead of adjusting to a new reality, they’re stuck in limbo, unsure if these tariffs will resurface next week, next month or disappear altogether.
It’s just the latest example of how unpredictable President Trump is. Tariffs aren’t just an economic policy under his administration, they’re a bargaining chip, a political weapon, and, at times, a headline-grabbing threat. Marketers can’t afford to overreact every time one is announced, but they also can’t ignore the possibility that the next one might actually stick.
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The original post is at Marketing Archives – Digiday
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