As the gaming industry embraces the live-service model, some publishers are baking film and TV adaptations into their business plans from the start to help extend the lifespan — and revenue-generating potential — of their top titles.
Sony Interactive Entertainment’s official messaging around the game “Ghost of Yotei,” whose first official trailer came out on September 24, made it clear that the game is intended to kick off a new media franchise for the company, replete with its own film and TV adaptations.
Sony’s approach to “Ghost of Yotei” represents a departure from the way video game publishers have traditionally adapted their most popular games into other forms of media. Although game adaptations such as the “Super Mario Bros. Movie” and “The Last of Us” have achieved great success in recent years, they were adaptations of proven properties with years of devoted fandom.
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