Smaller platforms are in a fierce tug-of-war for small- to medium-sized business (SMB) ad dollars, betting that these smaller advertisers hold the key to future growth — and they’re looking to AI-powered tools to capture their ad spend.
Platforms like Snapchat, Pinterest and Reddit have long leaned on big brand budgets — a strategy with limits given the finite pool of major advertisers. Now, they’re making a bigger play for SMBs, hoping that casting a wider net will reel in a fresh wave of ad dollars.
And if their latest earnings are any indication, the bet is starting to pay off. Here are some highlights from the platforms’ earnings:
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The original post is at Marketing Archives – Digiday
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