Last week, Google announced an “updated approach” to its earlier plans to remove support for third-party cookies in its web browser Chrome, a move that disrupted four years of preparation among its industry peers.
The earlier proposed removal of third-party cookies — the connective tissue of the $225 billion online ad industry — from Chrome mirrored Apple’s earlier decision to do likewise in its Safari web browser.
However, Google Chrome is easily the web’s most popular browser, and its ad stack is a central pillar of the ad-funded internet, so Google’s approach had to differ from Apple’s unilateral methods.
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