Research Briefing: Still images receive more attention than Reels on Instagram

Home > Digiday+ > Research Briefing: Still images receive more attention than Reels on Instagram

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this edition of the Digiday+ Research Briefing, we examine how influencers see more Instagram engagement with still images than Reels, how publishers aren’t yet worried about the impact of a potential TikTok ban on their revenues and what types of first-party data are most important to marketers for ad targeting on streaming platforms, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The original post is at Marketing Archives – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.