Responsibility isn’t usually a strong suit for ad executives at Cannes, but this year, it took center stage. Whether on stage, in lavish hotel suites or lounging on yachts, these execs were unusually introspective about the future. Perhaps it was the sea air and bottomless champagne that turned them all into philosophers.
“No one has an effing clue how to figure out a way out of this mess we’ve created,” said the CEO of an ad tech company, who exchanged anonymity for candor. “And they don’t have a clue because there are billions of dollars at stake if that mess goes away.”
The mess they’re talking about is ad tech, but it could just as easily apply to the wider advertising industry at large.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply