Barely two months into the year, and here we are with yet another expose on the cesspool of content that programmatic ads bankroll.
A decade into these recurring scandals, the reaction cycle is predictable: outrage, disbelief and a flood of finger-wagging — this time, even from U.S. senators.
Usually, this would be the part where someone unpacks the convoluted mechanics of ad tech to explain why it keeps happening.
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The original post is at Marketing Archives – Digiday
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